Foreign Strategic Branding Project for Arita- 2016/
This project came about as the next development following the branding project entitled 1616/arita japan for the cradle of Japanese ceramics in Arita, Saga Prefecture. ‘Arita’ is not simply a brand-name but rather the name of a famous town and region renowned for its ceramic production that provides the livelihoods for over 200 potteries and trading companies based there. Among those, 16 local companies in collaboration with 16 designers are developing a new series; 2016/ to be premiered during Milan Design Week in 2016. This project is not only the sole realm of the Arita region alone but aims to be a truly global project that is being undertaken with the valued cooperation of The Embassy of the Kingdom of The Netherlands. Yanagihara is acting as Creative Director and Designer in conjunction with Scholten & Baijings of The Netherlands. Other prominent designers involved include: Ingegerd Råman (Sweden), Stefan Diez (Germany) and Wieki Somers (The Netherlands). In all, 16 eminent designers are participating and having already paid trips to Arita to speak with the local craftsmen the creative process is well underway.