Sergio Rossi men’s concept store, Boutique,Tokyo

This is the second shop to open internationally after the first Sergio Rossi men’s concept store in Milan. The design represent a composition of archetypical, powerful geometric elements and materials which create an aura that transcends the brand’s timeless, masculine spirit. Genuine, skillfully crafted materials, like solid wood and steel reflect authentic, lasting values. The scene is set between the poles of innovation and tradition, between the archetypical and individual. The design allows innovative display layouts and is meant to function with even only a few selected shoes on display, without ever looking empty. Photography by Takumi Ota.