TYP for Morpho, Leather Accessories, Japan
“TYP” is a collection of leather goods for the Tokyo based leather manufacturer ‘Morpho.’All items are made by hand in downtown Tokyo using a particular ecological cowhide of extraordinary thinness and superior quality. The brand concept evolved around the theme of paper and stationery. The dimensions of the products correspond to international ISO standard paper sizes (C4, A4, A5, B6, A6 and A7), an open format that is not determined by its content but should allow free, imaginative usage. In order to keep the design as thin and simple as possible, there is a special closing mechanism that work only through folding without the use of a zipper or button. The assignment involved providing product design as well as the creative direction and branding of the collection.